In the near future electronic and computing devices will gradually be replaced with smart glasses. While VR headsets have made very significant progress in the last decade, those are still bulky and heavy and do not deliver an instinctive visual perception of the virtual scene, therefore not achieving cultural acceptance.

SoftOptics™ technology by Reality+ provides the required performance comprising a natural field of view and high-quality resolution within a stylish pair of glasses. We believe that based on SoftOptics™ revolutionary technology all eyewear in the future will comprise VR smart capabilities. These days we start collaborating with major global entities to make it happen.



SoftOptics™ is a patent-protected Near Eye Display (NED) method consisting of propriety optical structure and light manipulating algorithm allowing ultra-wide FOV within an efficient form factor.

Our method integrates a physical solution – a unique lens, and a logic algorithm that together encodes and manipulates the image and decodes into the center view, allowing the said qualities within a convenient form.



Driven by Passion, Reality+ was founded by serial inventor Daniel Grinberg in 2018, based on Daniel’s patents and by gathering a small team of top of the industry professionals.
Since its foundation, the team made an outstanding breakthrough creating SoftOptics™,
a game-changing Near Eye Display solution.

Daniel Grinberg


Daniel is a serial inventor with a large record of game-changing technologies in several fields including Artificial Intelligence, Computer Vision, and complex logic solutions for embedded systems and products.

Shmuel Huppert


Shmuel is an experienced Chief Executive with an outstanding record. Prior to Reality+ he served as CFO at NanoRep, Agropeace Bio, and Kasamba.

Shay Chaim


Shay brings large experience in building and managing end-to-end delivery teams. Shay record includes Paradox, PrimeSense, and Ruggedcom (a Siemens company).

Guy Raz


Physicists Ph.D. with 20 years of experience in leading technology projects. Former Director of Optics at Pebbles Interfaces (acquired by Facebook) and CTO of Guardian Optical Technologies.

Aviad Hellman 

Director of Technology

Aviad is an extremely talented serial inventor and multidisciplinary system designer. He brings large experience and knowledge in the field of digital displays, focusing in the past ten years in near-eye displays.

Pini Shpater

VP Optics

Pini is a genius inventor in the field of optics with a large and remarkable history of successful solutions in the civil and military fields.

Arnon Aviv

Chief Mechanical Engineer

Arnon is an experienced mechanical engineer with more than 15 years of experience in managing R&D mechanical design teams in global companies such as VeriFone, Crow and Paradox.

Keren Cohen


  Keren is a professional CPA. she is experienced in auditing large-scale companies after working at the LoB Technology department at KPMG.

Nitzan Levavi

Marketing Manager

Nitzan brings large experience in Digital Marketing after working with A-list brands in the local field. she holds M.A in communications and new media from the Interdisciplinary Center.

Business Meeting

Co Labs

These days we are starting collaboration prospects with global leading firms with the goal to enable innovative smart wearables in different fields comprising consumers, communication, professional, training and education, healthcare, tourism and navigation. Our role is to provide the optical solution.



State Of Mind Ventures



5B Atir Yeda, Kefar Sava, Israel


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