In the near future electronic and computing devices will gradually be replaced with smart glasses. While VR headsets have made very significant progress in the last decade, those are still bulky and heavy and do not deliver an instinctive visual perception of the virtual scene, therefore not achieving cultural acceptance.  Even the best virtual reality experiences today feel a little like you are only looking at a limited, alternative reality. The future of virtual reality steps right into it.


Reality+ pushes the boundaries of VR closer than ever to how we experience the real world. SoftOptics™ Near-Eye Display by Reality+ delivers an expansive field of view in a slim and light profile. combined with enhanced, high-definition resolution, Reality+ blurs the line between display technology and the naked eye. We believe that based on SoftOptics™ revolutionary technology all eyewear in the future will comprise VR smart capabilities.


Designed for all-day comfort, Reality+ completely redefines when, where, and for how long we can or just want to be immersed in the virtual world, whether it's for work or play. These days we start collaborating with major global entities to make it happen.



SoftOptics™ is a patent-protected Near Eye Display (NED) method consisting of propriety optical structure and light manipulating algorithm allowing ultra-wide FOV within an efficient form factor.


Our method integrates a physical solution – a unique lens, and a logic algorithm that together encodes and manipulates the image and decodes into the center view, allowing the said qualities within a convenient form.



Driven by Passion, Reality+ was founded by serial inventor Daniel Grinberg in 2018, based on Daniel’s patents and by gathering a small team of top of the industry professionals. Since its foundation, the team made an outstanding breakthrough creating SoftOptics™, a game-changing Near Eye Display solution.

Tiny Check

Daniel Grinberg


Daniel is a serial inventor with a large record of game-changing technologies in several fields including Artificial Intelligence, Computer Vision, and complex logic solutions for embedded systems and products.

Shmuel Huppert


Shmuel is an experienced Chief Executive with an outstanding record. Prior to Reality+, he served as CFO at NanoRep, Agropeace Bio, and Kasamba.

Shay Chaim


Shay brings large experience in building and managing end-to-end delivery teams. Shay's record includes Paradox, PrimeSense, and Ruggedcom (a Siemens company).


Guy Raz


Physicists Ph.D. with 20 years of experience in leading technology projects. Former Director of Optics at Pebbles Interfaces (acquired by Facebook) and CTO of Guardian Optical Technologies.

Aviad Hellman 

Director of Technology

Aviad is an extremely talented serial inventor and multidisciplinary system designer. He brings large experience and knowledge in the field of digital displays, focusing in the past ten years on near-eye displays.

Arnon Aviv

Chief Mechanical Engineer

Arnon is an experienced mechanical engineer with more than 15 years of experience in managing R&D mechanical design teams in global companies such as VeriFone, Crow, and Paradox.


These days we are starting collaboration prospects with global leading firms with the goal to enable innovative smart wearables in different fields comprising consumers, communication, professional, training and education, healthcare, tourism, and navigation. Our role is to provide the optic solution.



state of mind ventures

State Of Mind Ventures


5B Atir Yeda, Kefar Sava, Israel


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